G Star Raw's success story

Since the turn of the century G Star Raw has made massive strides in the mens designer clothing market and now today can be considered one of the most respected and popular brands within this market.

G Star was established in 1989 and immediately became a popular brand with the detail and washed style of their famous jeans range. Today G Star has a similar style to the Penguin range and still the G Star Jeans are the best part of the range, in particular the Elwood Jeans.

One of the major reasons for the growth of G Star was the introduction of a range of G Star Jackets prior to Christmas 2004 and this proved a great success.

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